Tonies
Two years with their social team
We concept with Tonies and make what each month needs. A lot of it is licensed, including Ms. Rachel, Paw Patrol, Peppa Pig, Pokémon, Mister Rogers, Guess Who and the Target exclusives.
We also shoot in store at Target and Walmart with real shoppers, and film kids at home with their Tonieboxes.
2024 to 2026
Tonies
Creative concepting, Stop motion, Monthly drops, Licensed content, Production, In-store UGC, Community
Collab launches
Behind the scenes
The focus
01
Part of the team
Stop motion, monthly drops, higher produced pieces and UGC in store.
02
Tonies and the license, both at once
Each video has to feel like Tonies and the license, and get through both approvals.
03
Stop motion
It is the part people know us for. We build the set and move the Tonie by hand a frame at a time.
Credits
- Client
- Tonies
- Studio
- CHPTR 2, Salt Lake City
- Work
- Creative concepting, Stop motion, Monthly drops, Licensed content, Production, In-store UGC, Community
- Year
- 2024 to 2026
Next
EEZ Co.
Clean creative for a clean brand