Mendocino Farms
Adventure tastes like this
Summer arrives with higher stakes and higher expectations. Guests are out, they're active, and they're craving food that matches the energy of the season.
Building on the momentum of spring, Mendocino Farms needed a summer campaign that pushed further: a new creative platform, a fresh roster of LTO items, and a system built to drive trial, build buzz, and hold engagement across a full season. The ask was comprehensive: creative direction, a stills and video production program, paid assets for every channel, and a social sustainment arc behind it.
We built the whole thing around one energizing truth, and then built the machine to carry it.
2026
Mendocino Farms
Creative direction, Stills production, Hero video, Creative for paid, Sustained social, Influencer
The platform
Adventure tastes like this
Summer isn't just warmer weather. It's a full-body invitation to get out and experience something.
The focus
01
Own the season
A campaign identity that positions Mendocino Farms not just as a stop worth making, but as the perfect companion to summer living.
02
Hero the menu
Putting the Tuscan Pesto Salad, the Seasonal GOAT with Peaches, and the Heirloom BLT front and center, with food-first creative that made every item look as good as it tastes.
03
Build the machine
A full creative system across stills, hero video, paid media, and a multi-week social sustainment plan, all laddering back to one cohesive campaign world.
Results
- ROAS on paid media across Meta, TikTok, YouTube and display that continued to build on the strong performance established in Spring.
- Positive traffic trends from launch through the full campaign window, with new guest trial driven by LTO awareness and targeted geo-paid activations.
- LTO performance across all three summer menu items, each exceeding year-over-year benchmarks.
- Engagement above benchmark on organic social, with the campaign's adventurous, food-forward creative driving strong shares, saves and UGC submissions.
- Influencer amplification extending reach into new audience segments across paid and organic.
By staying true to a bold creative idea and building a system designed to flex from hero film to sustaining social, Adventure tastes like this proved that great seasonal work doesn't just drive trial. It builds lasting brand love.
Visual world. Summer road trip
Active, bright, craveable. Every frame was designed to answer one question: what does it look and feel like when your meal is part of the adventure?
- Bold, saturated seasonal ingredients as the hero
- Lifestyle imagery that's active and warm without feeling staged
- Golden hour light, peak-season produce
- Moments that feel spontaneous, not produced
Credits
- Client
- Mendocino Farms
- Studio
- CHPTR 2, Salt Lake City
- Work
- Creative direction, Stills production, Hero video, Creative for paid, Sustained social, Influencer
- Year
- 2026
Next
Tonies
Two years with their social team