Mendocino Farms
Come graze awhile
Mendocino Farms had a roster of spring LTO menu items and assets already captured. We built the campaign around them.
2026
Mendocino Farms
Campaign strategy, Production, Creative for paid, Influencer, Sustained social
The platform
Come graze awhile
The focus
01
Set the scene
Shot in warm natural light to feel like a real afternoon.
02
One set of assets
Cut into hero video, paid cutdowns, verticals, influencer and organic.
03
Past launch week
Posts kept going through the full season.
Results
7x
ROAS on paid media
Spring 2026 campaign
- Traffic beat the year-ago period.
- Every spring LTO menu item outperformed.
- Organic engagement was above benchmark, and reach and impressions grew through the full season.
Credits
- Client
- Mendocino Farms
- Studio
- CHPTR 2, Salt Lake City
- Work
- Campaign strategy, Production, Creative for paid, Influencer, Sustained social
- Year
- 2026
Next
Tonies
Two years with their social team